Google AI Mode Promises Deep Search and Goes Beyond AI Overviews
Google AI Mode is transforming Search into a next-gen AI assistant, which introduces Deep Search, real-time camera help, and personalized shopping tools.
Google AI Mode: The Next Leap Beyond AI Overviews
At Google I/O 2025, the tech giant unveiled one of the most ambitious updates to its search engine ever. While AI Overviews introduced AI summaries last year, this year’s centerpiece is the newly announced Google AI Mode, a full-featured AI-powered experience designed to change how people interact with Google Search. AI Mode uses Gemini 2.5 and brings cutting-edge capabilities, from Deep Search and real-time camera interaction to agentic tasks like booking tickets and completing purchases. Here’s everything you need to know.
What Is AI Mode and Why It Matters
Google AI Mode is more than just an upgraded AI Overview. It introduces a dedicated tab in Google Search, offering enhanced reasoning, multimodality (processing text, audio, and visuals), and deeper interactions. Users can have full conversations with Search, ask complex or follow-up questions, and receive in-depth answers — all with real-time links and data support.
Behind the scenes, Google uses something called query fan-out — a method where your main query is split into dozens or even hundreds of sub-queries. This lets the AI explore and retrieve a much broader, more relevant dataset across the web, leading to hyper-personalized and highly detailed answers.
Deep Search: The Ultimate Research Assistant
If AI Mode is the engine, Deep Search is the rocket booster. This new feature allows AI Mode to generate expert-level reports from complex queries. It issues hundreds of searches simultaneously and reasons across multiple sources to build a fully cited, structured result. Imagine researching a complicated health topic or comparing niche travel destinations — Deep Search will do the heavy lifting for you in minutes.
Live Capabilities: Talk to Your Camera
Thanks to tech from Project Astra, users can now interact with Search through their camera in real time. Simply tap the “Live” icon in AI Mode or Google Lens, and point your phone at anything — a broken appliance, confusing homework, or the ingredients in your fridge. Gemini will understand what it sees and respond accordingly. This brings Google closer to the vision of a real-world learning partner that sees and understands like a human.
Agentic Features: Let AI Handle Your To-Dos
Google AI Mode also introduces agentic capabilities that can actually perform tasks on your behalf — from finding and reserving restaurants to booking local appointments or event tickets. You might ask: “Find two affordable lower-level tickets to the Reds game this Saturday.” The AI will search across multiple ticket platforms in real time, compare pricing and seat options, and even fill out booking forms — all while letting you choose when and where to finalize the purchase. Google is partnering with Ticketmaster, StubHub, Resy, and Vagaro to power this functionality.
A Smarter Shopping Partner
AI Mode merges Google’s Shopping Graph with Gemini to build a deeply interactive shopping tool. Users can browse billions of listings, explore considerations, and narrow down choices with the help of conversational AI. Notably, there’s a new “Try On” feature that lets you upload your own photo and see how clothes might look on your actual body using advanced AI body mapping.
And when the time comes to purchase, Google’s new agentic checkout system will track prices and buy the product for you with Google Pay when it hits your desired cost — all under your approval and control.
Personalized Search with Context
Google AI Mode can optionally connect with other Google apps — starting with Gmail — to provide even more tailored results. Let’s say you’re planning a trip and search “things to do in Nashville this weekend with friends.” If you’ve booked flights or hotel stays, or if past reservations show you’re into food and music, Search will tailor suggestions based on that context. Users will be clearly notified when this personal context is used, and it can be turned off anytime.
Smart Data Visualizations
Whether comparing player stats or analyzing finance trends, Google AI Mode can now create custom graphs and charts tailored to your query. For example, it can compare home field advantages between MLB teams and present interactive visuals to simplify the data. This is especially useful for students, journalists, or anyone who needs to digest complex info quickly and visually.
Rollout and Availability
Google AI Mode is rolling out across the U.S. starting this week. You’ll see a new “AI Mode” tab in Search and the Google app. All the features previewed during Google I/O 2025 — including Deep Search, live camera support, and agentic shopping — will be available first to users enrolled in Labs, with broader rollout expected in the coming months.
Conclusion: Google Search Reinvented
With AI Mode, Google is not just enhancing Search — it’s redefining it. From smart graphs and personal context to real-time camera help and autonomous task handling, Search is evolving into a full-fledged AI assistant. As Gemini 2.5 powers more of Google’s ecosystem, expect a future where asking questions, researching deeply, and even running errands are all just a search away.
